Getting fit and healthy can be a challenge for a number of complex reasons that go deeper than simply calories-in versus calories-out.

What you associate with “pain” and “pleasure” may be blocking your fitness success.

You’re avoiding the WRONG pain.

We are programmed to avoid pain and to seek out pleasure. Unfortunately, this can block your fitness success if you view healthy diet and exercise as pain to be avoided.

Do you cringe at the thought of exercise? Does the idea of eating healthy make you feel deprived? If so then you are associating exercise and diet with pain, and this is setting you up to fail over and over.

The simple way to fix this is to focus on the negative impact that your current weight has on your health, self-esteem and lifestyle. Remind yourself that the pain of being out of shape is much greater than the pain of losing weight.

Once you decide that the biggest pain to be avoided is the pain of being out of shape, your fitness and weight loss will click into place.

You’re seeking out the WRONG pleasure.

Most of us are experts at seeking out pleasure through the food we eat. This need for the pleasure of high calories foods kept our ancestors alive, but today all of the unnecessary calories end up as extra pounds around your waist and thighs.

The simple way to fix this is to stimulate the pleasure center of your brain without food. Find an activity or two that make you smile and indulge in those regularly.

The very best way to unlock your fitness success is to retrain your brain to crave the pleasure of exercise-induced endorphins!

I want to personally help you unblock your fitness results. Call or email today to get started on a program that will change your life and body forever…in the best way!